Real-time insights.
Real impact.

Wonder what you'll get with Edda? In short - understand performance, measure what drives sales and make better publishing decisions.

See book sales in real-time

Follow sales and consumption across formats and channels as they happen - no more waiting months for reports.

Understand what drives result

Track campaigns, media coverage and author activity to see what actually moves book sales - and what to do more of.

Explore, compare and know

Break down your sales to quickly see where momentum is building - no more guesswork.

Forecast the future value

Use real sales data to estimate how books, series, authors are likely to perform over time - make better publishing moves.

Get access to Edda today

If you are a publisher wanting to get Edda, sign up and our team will reach out. If you are an author, go here.

How does Edda work?

1. Publisher Sign Up

Publishers sign up for Edda and connect their sales data sources.

2. Edda processes the data

We collect and unify sales data in real time, then use ML to turn it into clear trends, alerts and earnings insights.
No delays. No spreadsheets. No uncertainty.

Publishers invite their authors so everyone works with the same always-up-to-date view of sales and performance.

3. Everyone sees the same real-time picture

5. And this is only the beginning

With a complete, real-time, joint view of your catalogue, Edda enables smarter decisions, clearer conversations and a more transparent and efficient publishing ecosystem.

4. Better decisions become possible

As more data flows through the platform, Edda continues to unlock new capabilities for the publishing industry.

For authors

✔ Overview and control – see sales in real time without having to guess or wait months for reports.

✔ Financial predictability – a better ability to plan finances, taxes, and work life.

✔ Active use of data – use data actively, test initiatives, and see the effect immediately.

✔ Motivation and engagement – transparency makes the author an active partner in the sales effort.

✔ Fewer misunderstandings, stronger relationship – access to the same data as the publisher reduces uncertainty and builds trust.

Get access to Edda today

If you are a publisher wanting to get Edda, sign up and our team will reach out. If you are an author, go here.

As seen in...

High advances, small margins and late royalty payments. These are problems that start-up Edda Pay wants to overcome

The trio resigned from Storytel - now their Edda Pay will solve the industry crisis (and the investors are piling in)

BREAKIT

SVENSK BOKHANDEL

FÖRLAGSPODDEN - LIND&CO

Their statistics tools are a huge asset for us as publishers, and potentially game-changing for authors as well.

Our mission

Edda's mission is to redefine the financial dynamics between authors and publishers, ensuring immediate, fair compensation for creators and creating a publishing landscape that is more efficient, equitable, and accessible for all parties involved.

Our vision

Our vision is to democratise the financial landscape of creator royalty, fostering a more sustainable and equitable ecosystem for creators worldwide

Edda was founded in Sweden in 2024. Firsthand experience with the challenges of delayed royalty payments, backed by a combined 25+ years of industry expertise and innovation.

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