Find answers
yourself.
Get the answers you need without waiting for another report.
Better
publishing
decisions.
Every sale, across every channel, every format and author, every day.
TODAY
THE PRODUCT
All your sales.
One shared view.
Go from the big picture to the smallest detail. Explore your sales, uncover patterns, and find the answers you need. All in one place.
Illustrative data.
FROM INSIGHT TO IMPACT
See what worked.
Know what to do next.
Understand the impact of your activities. Explore what could make an even bigger difference.
Activity impactEstimated effect
What changed after the campaign?
Book sales · Daily trend
Estimated isolated impact+12.4%
Explore alternativesScenario comparison
What could work even better?
Original activity→Suggested alternative
SuggestedOriginal
↑From insight to action.
Illustrative example
A DAILY ADVANTAGE
Where publishers
start their working day.
7–8 am
The busiest hour in Edda.
Our publisher users start each day with an up-to-date view of their sales. Already one step ahead while others are still catching up.WHAT CHANGES WITH EDDA
Less searching.
More deciding.
Know what’s working today. Not next quarter.
Find answers
Act while
it matters.
See what is happening early enough to make a difference.
Make better decisions
with the full picture.
Connect channels, formats and markets in one view.
Bring everyone
closer.
Give teams and authors a clearer view of the same reality.
I have completely changed my view on how much you should share with authors. And that comes from my experience with Edda Pay.
BEYOND SALES
Better decisions don't stop at sales.
What starts with sales intelligence reaches much further. We're already working with publishers and industry partners to put data to work across more of publishing. Smarter marketing, better print and reprint decisions, rights forecasting, and simpler royalty and financial flows.
Be part of what's happening ↗OUR ROOTS
Made for publishing.
Rooted in the Nordics.
Born in Sweden, built by a Swedish–Austrian team, and growing across Europe. Our roots are Nordic, but our work is relevant to publishers everywhere.
38+languages processed today
PERSPECTIVES
There's more to the story.
News, ideas and perspectives from Edda and the world of publishing.
INSIGHTS / 24 APRIL 2026The questions authors don’t askRead article GET TO KNOW EDDA
A closer look
at Edda.
Read more about how Edda helps you make better decisions, work smarter and bring your authors closer.
Get to know Edda ↗
AN INTRODUCTION TO EDDABETTERPUBLISHING
DECISIONS.Our product, our approach, and the value we create.