🏆 Winner - Startup of the Year 2026

Edda is free for authors, your publishing house needs to sign up. After they do you get to see how your books are performing in real time, understand where your earnings come from, and make informed decisions without guessing or waiting for royalty statements.

Edda unifies your sales data across all channels and uses AI to reveal patterns, trends, and opportunities — giving authors and publishers a shared, transparent foundation to build on.

Finally - clarity around your book sales

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Edda is free for authors

For the publisher

✔ Increased sales – activate the right titles at the right time and immediately see which efforts deliver results.

✔ Faster decisions – act on up-to-date figures instead of delayed reports.

✔ Time savings – less manual handling, fewer questions from authors*, more focus on sales.

✔ Better planning – direct resources toward titles, channels, and campaigns that actually work.

✔ Compliance – be among the first to genuinely meet and benefit from the transparency requirement in copyright law.

Edda brings documented business value

For authors

✔ Overview and control – see sales in real time without having to guess or wait months for reports.

✔ Financial predictability – a better ability to plan finances, taxes, and work life.

✔ Active use of data – use data actively, test initiatives, and see the effect immediately.

✔ Motivation and engagement – transparency makes the author an active partner in the sales effort.

✔ Fewer misunderstandings, stronger relationship – access to the same data as the publisher reduces uncertainty and builds trust.

How does Edda work?

1. Publisher Sign Up

After your publisher signs up for Edda, they provide you with a login and we do our data magic.

2. Monitor Real-Time

Watch your sales grow in real-time and see comprehensive insights with just a click.

Choose when to withdraw your earnings with our on-demand payment system.

3. Receive Payments

Get started with Edda

Coming soon

Do you want Edda?

Help us help you! Fill out the form below to recommend Edda Pay to your publisher, and we will reach out to your publisher on your behalf. When they sign up, you will get access to Edda.

"For us, the transparency we want to create isn't just about financial stability; it's about empowering the authors with knowledge, ensuring they have the clarity, confidence and security they deserve, and really championing their interests at every step."

- Sofia Svärdh, CEO, Edda Pay

Our mission

Edda's mission is to redefine the financial dynamics between authors and publishers, ensuring immediate, fair compensation for creators and creating a publishing landscape that is more efficient, equitable, and accessible for all parties involved.

Our vision

Our vision is to democratise the financial landscape of creator royalty, fostering a more sustainable and equitable ecosystem for creators worldwide

Get in touch

Edda was founded on firsthand experience with the challenges of delayed royalty payments, backed by a combined 25+ years of industry expertise and innovation.