From beta partner to full rollout: Edda and Lind & Co expand their collaboration

What started as a small pilot with a handful of editors and authors has grown into a full collaboration, as Lind & Co now uses Edda to bring real-time insights and greater transparency into their publishing workflow.

11/30/20252 min read

We at Edda are excited to announce our partnership with Lind & Co, one of Sweden’s leading publishers.

Lind & Co is known for its strong commercial focus and fast pace, with a large and growing catalogue across formats and markets.

Through this partnership, Lind & Co is working with Edda to gain in-depth real-time visibility into how their books perform across formats, languages, and channels.

For Edda, partnering with Lind & Co is an important step in working closely with a publisher that operates at scale and moves quickly.

It reflects a shared ambition to modernise how data is used in publishing and to build a more transparent and efficient industry.

We are proud to be working together and look forward to continuing to develop how real-time data can support both Lind & Co and their authors.

Do you want to hear more?

If you are a publisher and what to hear more about Edda or get access to our demo, sign up here and our team will reach out. If you are an author, go here.

How does Edda work?

1. Publisher Sign Up

Publishers sign up for Edda and connect their sales data sources.

2. Edda processes the data

We collect and unify sales data in real time, then use ML to turn it into clear trends, alerts and earnings insights.
No delays. No spreadsheets. No uncertainty.

Publishers invite their authors so everyone works with the same always-up-to-date view of sales and performance.

3. Everyone sees the same real-time picture
5. And this is only the beginning

With a complete, real-time, joint view of your catalogue, Edda enables smarter decisions, clearer conversations and a more transparent and efficient publishing ecosystem.

4. Better decisions become possible

As more data flows through the platform, Edda continues to unlock new capabilities for the publishing industry.