One of the first publishers to join Edda

As Edda's first publishing partner, Lind & Co has been part of the journey from the very beginning. Through close collaboration, continuous feedback and a willingness to challenge new ideas, they've helped shape the platform into what it is today.

About Lind&Co

Founded in 1999, Lind & Co has grown into one of Sweden's largest independent publishers, publishing fiction, non-fiction and audiobooks across multiple European markets. Since 2021, the publisher has been part of the Storytel Group while continuing to operate independently.

Building together

Lind & Co wasn't just our first customer, they became one of our closest product partners.

Working side by side with their publishing team has helped us build a platform that supports both publishers and authors with faster insights, greater transparency and better day-to-day decision making.

The challenge

Like many publishers, Lind & Co worked across multiple reporting sources and publishing formats.

Understanding how titles performed required combining data from different places, making it difficult to maintain a complete, up-to-date overview.

Why Edda

Rather than buying an off-the-shelf solution, Lind & Co partnered with Edda from the earliest stages.

Their team helped validate ideas, challenge assumptions and continuously improve the product, ensuring it reflected the realities of modern publishing.

Many of the workflows and features available in Edda today were refined through this close collaboration.

Results

• One shared view of sales performance

• Faster access to publishing insights

• Better conversations around new releases

• A platform shaped around real publisher workflows

"From the beginning, Edda has felt less like buying software and more like building the future of publishing together. The team listens, iterates quickly and understands the realities of our business."

Kristoffer Lind, CEO, Lind&Co

★★★★★

Get access to Edda today

If you are a publisher wanting to get Edda, sign up and our team will reach out. If you are an author, go here.

What other publishers say

Real feedback from our publishing partners

Edda transformed how we analyze data, making insights clearer and decisions faster.

Publisher, HarperCollins Nordic

The collaboration with Edda felt like a true partnership, helping us grow with confidence.

Publisher, Storyside

Visit our blog

Press