Meet The Founders: Daniel Bodner

Our co-founder and CTO of Edda shares his background and his thoughts about the vision and potential impact of Edda on the publishing industry.

Can you share a bit about who you are and your professional background? What experiences or skills do you bring to the table as a co-founder of Edda?

Sure! My background is in computer science, software development and leading software development teams and departments. In the last few years I have not done a lot of programming, but in the last few weeks I have been coding a lot, and it’s really fun. I live in Vienna with my wife and our 2 kids.

What inspired you to start Edda, and what's the biggest lesson you've learned on your entrepreneurial journey so far? How has this lesson influenced the way you approach building Edda?

Definitely teaming up with 2 colleagues who I know are great. Being able to stay in the book industry and trying to improve something by creating win-win situations.

What excites you the most about the potential impact of Edda on the publishing industry, even in these early phases of development? How do you envision Edda shaping the future of publishing?

Being part of innovating something that hasn’t really changed since it was invented in the 18th century.

"Teaming up with two colleagues I know are great, and being able to stay in the book industry while trying to improve something by creating win-win situations, is truly inspiring"

Looking ahead, what are some of the key initiatives or milestones that you hope to accomplish with Edda in both the short and long term?

Short term, prove that the idea works and we can deliver sales data with high accuracy. Long term, be known as the author-facing payout method for book royalty.

If Edda were a character in a book, how would you describe its personality?

For me, Edda is the embodiment of trust, acting as a reliable guardian who protects valuable assets. Authors and publishers feel at ease with her, knowing their money is safe.

Her integrity is based on clear communication and consistent reliability. Even with her extensive knowledge and impressive skills, Edda remains friendly and approachable.

Edda’s greatest strength is her magical glass sphere, which gives her complete visibility of book sales—something no one else has. This sphere allows Edda to identify trends, predict outcomes, and provide unique insights into the market, and give book authors instant access to their rightfully earned money

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At its core, Edda is about changing the game for authors and publishers. We are here to introduce a solution that directly addresses the financial challenges authors and publishers face, reshaping the publishing landscape for the better.

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Meet The Founders: Daniel Bodner

"Teaming up with two colleagues I know are great, and being able to stay in the book industry while trying to improve something by creating win-win situations, is truly inspiring"

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