Global publisher Storyside partners with Edda

We are excited to welcome Storyside, one of the world’s largest digital publishers, to Edda.

With a vast catalog spanning close to 40 languages and imprints such as Storytel Original and Barnbolaget, Storyside operates at a rare scale, where understanding what actually drives performance across markets, titles, and channels - and acting on it at the right time - becomes critical.

Edda adds a new layer for the highly data-driven publishing house, connecting performance across all channels and making it possible to understand what actions and decisions truly move the needle. By linking performance to specific activities, connecting patterns, identifying opportunities and much more, Edda enables Storyside to move from observing results to actively shaping them.

This becomes particularly important as Storyside continues to expand its presence, where performance needs to be understood across a more fragmented fast-changing landscape.

For a publisher operating globally, this creates new opportunities to optimize releases, adapt strategies market by market, and continuously improve commercial outcomes - not retrospectively, but in real time.

The collaboration builds on a long-standing relationship. Several members of the Edda team have previously worked closely with Storyside and its broader ecosystem, contributing to the global expansion of audiobooks. In many ways, this partnership represents a natural continuation of that journey - now focused on how data is used to drive better outcomes.

With the shared history and trust, this partnership marks an important step toward a more actionable and transparent publishing industry, where data is not just available, but directly tied to better decisions.

“Storyside operates in one of the most complex and fast-moving parts of publishing. Having worked closely with that reality myself, I know how much value there is in being able to truly understand and act on performance as it happens. That’s exactly what Edda enables, and why this collaboration feels both natural and exciting.”

- Sofia Svärdh, CEO Edda

Do you want to hear more?

If you are a publisher and what to hear more about Edda or get access to our demo, sign up here and our team will reach out. If you are an author, go here.

How does Edda work?

1. Publisher Sign Up

Publishers sign up for Edda and connect their sales data sources.

2. Edda processes the data

We collect and unify sales data in real time, then use ML to turn it into clear trends, alerts and earnings insights.
No delays. No spreadsheets. No uncertainty.

Publishers invite their authors so everyone works with the same always-up-to-date view of sales and performance.

3. Everyone sees the same real-time picture

5. And this is only the beginning

With a complete, real-time, joint view of your catalogue, Edda enables smarter decisions, clearer conversations and a more transparent and efficient publishing ecosystem.

4. Better decisions become possible

As more data flows through the platform, Edda continues to unlock new capabilities for the publishing industry.