Global publisher Storyside partners with Edda

We are excited to welcome Storyside, one of the world’s largest digital publishers, to Edda.

With a vast catalog spanning close to 40 languages and imprints such as Storytel Original and Barnbolaget, Storyside operates at a rare scale, where understanding what actually drives performance across markets, titles, and channels - and acting on it at the right time - becomes critical.

Edda adds a new layer for the highly data-driven publishing house, connecting performance across all channels and making it possible to understand what actions and decisions truly move the needle. By linking performance to specific activities, connecting patterns, identifying opportunities and much more, Edda enables Storyside to move from observing results to actively shaping them.

This becomes particularly important as Storyside continues to expand its presence, where performance needs to be understood across a more fragmented fast-changing landscape.

For a publisher operating globally, this creates new opportunities to optimize releases, adapt strategies market by market, and continuously improve commercial outcomes - not retrospectively, but in real time.

The collaboration builds on a long-standing relationship. Several members of the Edda team have previously worked closely with Storyside and its broader ecosystem, contributing to the global expansion of audiobooks. In many ways, this partnership represents a natural continuation of that journey - now focused on how data is used to drive better outcomes.

With the shared history and trust, this partnership marks an important step toward a more actionable and transparent publishing industry, where data is not just available, but directly tied to better decisions.

“Storyside operates in one of the most complex and fast-moving parts of publishing. Having worked closely with that reality myself, I know how much value there is in being able to truly understand and act on performance as it happens. That’s exactly what Edda enables, and why this collaboration feels both natural and exciting.” - Sofia Svärdh, CEO Edda