The Book Affair partners with Edda

We are proud to welcome The Book Affair as the latest publisher to join Edda.

With a strong author-first mindset and a clear ambition to work more data-driven, The Book Affair is continuously looking for ways to strengthen both its commercial performance and its collaboration with authors.

By choosing Edda, they gain the ability to act on real-time sales data. Identifying opportunities earlier, understanding what drives performance, and making faster, more informed decisions across both editorial and commercial work.

Edda enables publishers to measure the real impact of their actions. From marketing efforts to release strategies, rights decisions, and catalogue prioritization, it becomes clear what is working, where momentum is building, and where to focus next - all in real time.

This allows The Book Affair to move from hindsight to continuous optimization, allocating resources more effectively and strengthening both sales performance and author collaboration.

As part of this collaboration, we're grateful to join forces with Förlagssystem, contributing with additional, more granular data for the physical catalog. This not only adds further depth and precision to the insights, but also creates a foundation to jointly explore performance and dynamics within the physical publishing.

For Edda, each new publisher and partner strengthens the foundation for a more transparent, efficient, and sustainable publishing industry. We are proud to support The Book Affair in taking another step in their data-driven way of working and look forward to working closely with both the publishing team and their authors.

“We’ve had incredibly inspiring conversations with The Book Affair. They are bold and eager to evolve. When a publisher with that kind of energy chooses Edda, it gives us a strong foundation to work closely together and maximize the value for both the publisher and their authors.”

Sofia Svärdh, CEO, Edda

“At The Book Affair, we always start from the author’s perspective. A transparent and data-driven way of working is essential for both us and our authors to make better decisions, faster.

With Edda, we gain access to up-to-date sales data across all formats and can share those insights directly with our authors. This creates a more open and engaging collaboration, as well as a more effective and agile way of launching books.

This is exactly the kind of tool the publishing industry needs to move forward.”

- Alexandra Torstendahl, CEO, The Book Affair

Do you want to hear more?

If you are a publisher and what to hear more about Edda or get access to our demo, sign up here and our team will reach out. If you are an author, go here.

How does Edda work?

1. Publisher Sign Up

Publishers sign up for Edda and connect their sales data sources.

2. Edda processes the data

We collect and unify sales data in real time, then use ML to turn it into clear trends, alerts and earnings insights.
No delays. No spreadsheets. No uncertainty.

Publishers invite their authors so everyone works with the same always-up-to-date view of sales and performance.

3. Everyone sees the same real-time picture

5. And this is only the beginning

With a complete, real-time, joint view of your catalogue, Edda enables smarter decisions, clearer conversations and a more transparent and efficient publishing ecosystem.

4. Better decisions become possible

As more data flows through the platform, Edda continues to unlock new capabilities for the publishing industry.