We know
publishing.
We know what it takes to change it.
We've worked inside publishing. We've helped build the technology behind its transformation. And we believe the next chapter starts with better information.
Good decisions shouldn't have to wait.
Edda started with a simple frustration: why should authors have to wait months to understand how their books are doing?
But the challenge goes beyond authors waiting for sales reports. Across publishing, valuable information is scattered across platforms, making it harder to see the full picture.
We believe authors and publishers deserve better. A clearer picture of what's happening. The freedom to explore the data. And the confidence to act while it still matters.
Publishing experience.
Technology that scales.
Our team brings together experience from traditional publishing and companies including Storytel, where we've been part of the industry's digital transformation.
Our expertise spans editorial work, publisher relationships, international expansion, content operations, technology and the financial flows behind digital publishing.
We understand the business of books from the inside. And we know what it takes to turn complex information into something people can actually use.
When the data isn't there, we build the missing picture.
Not every sales channel reports daily. Some take weeks or months. So we've developed proprietary machine learning models to estimate sales where daily data isn't available.
The result is a more complete, up-to-date picture that publishers and authors can actually use.
“I never thought it could be this accurate.”
Every important publishing decision starts with an Edda number.
Not more data for its own sake. Better decisions, across more of publishing.