OUR STORY

Empowering authors, transforming publishing

Edda was founded on firsthand experience with the challenges of delayed royalty payments.

Backed by a combined 25+ years of industry expertise in publishing, technology, and product innovation, we set out to create a solution that not only benefits authors but also transforms the way publishers manage royalty payments and data transparency.

Our mission is to build a future where authors have access to real-time insights about their book sales and earnings, enabling them to make informed decisions and plan their financial future with confidence.

No more waiting in the dark, unsure of when payments will arrive or how much they will receive.

At Edda, we believe that empowering authors with this information will create a more sustainable and supportive environment for creativity to thrive.

For publishers, we provide a platform that reduces the financial risk associated with traditional royalty models. Instead of being burdened by high-risk advances and delayed payouts, publishers can now offer authors flexible, on-demand payment options without compromising their cash flow.

This shift not only benefits the authors but also allows publishers to strengthen their relationships with their creative partners by offering transparency and flexibility that meets the evolving demands of the modern publishing industry.

We are confident in a future where faster insights and more flexible payments for authors, coupled with reduced risk for publishers, foster a more open, transparent, and equitable landscape for both authors and publishers alike. By embracing technology and innovation, Edda aims to bridge the gap between creators and the financial stability they deserve.

Join Edda as we work towards this future.

Let’s reshape the publishing industry together.

Sofia Svärdh

CEO / Co-founder

CTO Daniel Bodner standing against wall
CTO Daniel Bodner standing against wall
Daniel Bodner

CTO / Co-founder

Edda Pay CCO Angel Marita Kirkegaard sitting in a chair with a black chair
Edda Pay CCO Angel Marita Kirkegaard sitting in a chair with a black chair
Angel Kirkegaard

CCO / Co-founder