Customer stories / 16 OCTOBER 2026
Three of Sweden’s best-known publishing houses are now officially Edda customers. This follows a close collaboration focused on bringing physical and digital book sales together in one place, giving their teams a clearer picture of performance and better support for everyday publishing decisions.
AI-generated editorial illustrationInsights / 24 APRIL 2026
Authors don’t ask for sales data, not because they don’t need it, but because the system makes it hard to ask.
Customer stories / 2 APRIL 2026
We are excited to welcome Storyside, one of the world’s largest digital publishers, to Edda.
Customer stories / 17 MARCH 2026
Edda, The Book Affair and Förlagssystem are entering into a collaboration to further develop how sales data is used in the publishing industry. By creating a more detailed and connected view of both physical and digital sales, the ability to understand how different formats interact over time is strengthened.
Photo: Trollhättan Business AwardsEdda / 8 MARCH 2026
On International Women’s Day, our CEO Sofia reflects on winning Startup of the Year at the Trollhättan Business Awards - and on why taking space and celebrating wins still matters.
Insights / 5 FEBRUARY 2026
Most authors wait months to learn how their books are performing long after they could act on that information. Our CCO Angel on why real-time sales visibility is the foundation for better author conditions, and how data transparency changes the professional practice of writing
Insights / 21 JANUARY 2026
When authors are encouraged to talk more openly about money, we rarely ask whether the systems behind their earnings are understandable enough to talk about in the first place.
Edda / 14 JANUARY 2026
Our commercial project manager on building structure in a startup and working closely with publishers
Customer stories / 22 DECEMBER 2025
What started as a small pilot with a handful of editors and authors has grown into a full collaboration, as Lind & Co now uses Edda to bring real-time insights and greater transparency into their publishing workflow.
Edda / 15 DECEMBER 2025
Our developer on what led him to Edda and how he’s helping turn complex royalty data into systems authors can actually trust.
Insights / 10 APRIL 2025
We raised investor capital without ever pitching — and without framing ourselves as an “AI company.”
Edda / 13 FEBRUARY 2025
Edda Pay has successfully closed the first funding round. This investment will fuel our mission to provide authors with real-time sales data and on-demand earnings, while empowering publishers with improved data and tools.
Insights / 23 JULY 2024
The literary ecosystem may be facing significant challenges, but we believe that with more transparency and flexibility, there is hope for a more sustainable and equitable future.
Edda / 22 JULY 2024
Read about what inspired Angel to co-found Edda, and how she envisioned its potential to transform the publishing industry.
Edda / 12 JULY 2024
Our co-founder and CEO on what led her to found Edda and what drives her to transform the royalty ecosystem
Edda / 27 JUNE 2024
Our co-founder and CTO of Edda shares his background and his thoughts about the vision and potential impact of Edda on the publishing industry.
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