AI-generated editorial illustrationInsights / 24 APRIL 2026
The questions authors don’t ask
Authors don’t ask for sales data, not because they don’t need it, but because the system makes it hard to ask.
AI-generated editorial illustration
Edda news / 2 APRIL 2026
Global publisher Storyside partners with Edda
We are excited to welcome Storyside, one of the world’s largest digital publishers, to Edda.
Edda news / 17 MARCH 2026
Edda partners with The Book Affair and Förlagssystem
Edda, The Book Affair and Förlagssystem are entering into a collaboration to further develop how sales data is used in the publishing industry. By creating a more detailed and connected view of both physical and digital sales, the ability to understand how different formats interact over time is strengthened.
Photo: Trollhättan Business AwardsEdda news / 8 MARCH 2026
A Startup of the Year "brag" on International Women’s Day
On International Women’s Day, our CEO Sofia reflects on winning Startup of the Year at the Trollhättan Business Awards - and on why taking space and celebrating wins still matters.
Insights / 5 FEBRUARY 2026
Why Improving Author Conditions Starts with Visibility
Most authors wait months to learn how their books are performing long after they could act on that information. Our CCO Angel on why real-time sales visibility is the foundation for better author conditions, and how data transparency changes the professional practice of writing
Edda news / 14 JANUARY 2026
Meet the Team: Angelica
Our commercial project manager on building structure in a startup and working closely with publishers
Edda news / 22 DECEMBER 2025
From beta partner to full rollout: Edda and Lind & Co expand their collaboration
What started as a small pilot with a handful of editors and authors has grown into a full collaboration, as Lind & Co now uses Edda to bring real-time insights and greater transparency into their publishing workflow.
Edda news / 15 DECEMBER 2025
Meet the Team: Anton
Our developer on what led him to Edda and how he’s helping turn complex royalty data into systems authors can actually trust.
Insights / 10 APRIL 2025
Our CEO Sofia reflects on raising capital as a non-AI hype company (... but yet an AI company?!)
We raised investor capital without ever pitching — and without framing ourselves as an “AI company.”
Edda news / 13 FEBRUARY 2025
Edda Closes Oversubscribed Funding Round to Revolutionise the Publishing Industry
Edda Pay has successfully closed the first funding round. This investment will fuel our mission to provide authors with real-time sales data and on-demand earnings, while empowering publishers with improved data and tools.
Insights / 23 JULY 2024
Can the literary industry survive its current challenges?
The literary ecosystem may be facing significant challenges, but we believe that with more transparency and flexibility, there is hope for a more sustainable and equitable future.
Edda news / 22 JULY 2024
Meet the Founders: Angel Kirkegaard
What drives our CCO and co-founder in the early stages of development and how she envisions the future of Edda.
Edda news / 12 JULY 2024
Meet the Founders: Sofia Svärdh
Our co-founder and CEO on what led her to found Edda and what drives her to transform the royalty ecosystem
Edda news / 27 JUNE 2024
Meet the Founders: Daniel Bodner
Our co-founder and CTO of Edda shares his background and his thoughts about the vision and potential impact of Edda on the publishing industry.
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